We design and engineer bespoke Shopify themes that balance performance, accessibility, and brand expression. Expect clean code, section‑driven flexibility, and a11y baked in.
What you get
- Custom section library and blocks
- Speed budget and core web vitals monitoring
- App footprint minimization and app bridge readiness
- Accessible UI patterns, RTL and i18n readiness
Typical outcomes
- Faster pages, higher CVR, easier content ops.
Timeline
6–10 weeks depending on scope.
We don’t just “skin” a theme. We establish a lightweight design system with tokens (colors, spacing, typography) and a composable section library that marketing can actually use. Each section is built for reuse, with sensible defaults and guardrails so pages stay on‑brand without dev involvement.
Under the hood, we target excellent Core Web Vitals: strict image constraints (AVIF/WebP, responsive sizes), critical CSS inlining, minimal render‑blocking, and careful app usage to avoid client‑side bloat. We wire JSON templates and metafields to keep content modeling clean and future‑proof.
Our workflow includes GitHub Actions for CI, automated Lighthouse checks, and a preview workflow so stakeholders can review changes safely. Accessibility is non‑negotiable—semantic HTML, focus management, and color contrast are part of the definition of done.
Collaboration is iterative: we prototype quickly, validate with real content, and refine based on analytics and qualitative feedback. You end up with a theme that’s fast, extensible, and easy to operate.
Process
- Discovery and goals: audit, analytics, requirements, constraints.
- Design tokens + foundations: type scale, spacing, colors, states.
- Section library: modular, reusable, and author‑friendly blocks.
- Templates + metafields: content modeling and editorial workflows.
- Performance pass: images, critical CSS, defer strategies, app trims.
- QA and a11y: keyboard paths, screen reader flows, contrast, errors.
- Launch and handover: documentation, training, and CI setup.
Deliverables
- Section library with usage docs and examples
- JSON templates for key pages (home, LPs, PLP, PDP, blog)
- Metafields schema for flexible content
- Performance budget and monitoring hooks
- Editorial handbook and component guidelines
Tech stack
- Liquid, JSON templates, Theme App Extensions
- Tailwind or utility‑first CSS with tokens
- Shopify Images API (AVIF/WebP), responsive helpers
- Github Actions CI, Lighthouse CI, deployments
FAQ
How flexible are the sections? Highly flexible with guardrails—slots, toggles, and presets keep pages on‑brand.
Can we keep some existing parts? Yes. We often keep working sections and replace the rest incrementally to reduce risk.
How do you measure success? Core Web Vitals, CVR, AOV, and content ops speed (time to publish) post‑launch.
